CEO Undra Haggan-Mitchell is a native of Clarksdale, MS and alumni of Clarksdale High School. After attending Coahoma Community College and receiving an Associate of Applied Science in 1997 Undra went on to become a Licensed Practical Nurse in 2006. Her thirst for taking care of others lead her to further her education and become a Registered Nurse in 2009 and a Family Nurse Practitioner in 2018. The vision of entrepreneurship for selling uniforms started by seeing a need and meeting it for the community that she loves. Also, to provide an an inheritance for her family.  The business name is in honor of her two beautiful daughters Jasmene and Jada Mitchell.